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Amtrak Re-launches Regional as Northeast Regional

08/01/2008 AT 07:15

Anticipating a busy summer travel season and the impact of an integrated marketing campaign, Amtrak expects the re-branding of the Northeast Regional and its associated service improvements to attract an additional 136,000 passengers to the service, valued at $8.9 million in ticket revenue annually. So far this fiscal year (October 1, 2007 through June 30, 2008), Amtrak's Regional service has seen ridership grow to 5.6 million passengers, an increase of 11 percent over the same period last year.

The new Northeast Regional service will feature a number of enhancements for passengers. Top among those are 36 refurbished, all-table Café cars with new seat cushions and interior decor. The upgraded Café cars will be positioned in the middle of each train to improve access for coach passengers who account for more than 90 percent of riders. Northeast Regional Cafés will also offer a new menu, featuring fresh sandwiches and salads, and introducing a number of popular Northeast brands. Additional service improvements include refurbished Business class seats and interiors, as well as increased en-route cleaning to help keep the trains clean and fresh.

"The goal of the Northeast Regional service is to increase the ease of travel on the Northeast Corridor and to provide our passengers with a more comfortable and enjoyable travel experience," said Emmett Fremaux, Amtrak's Vice President, Marketing & Product Management. "As our ridership continues to grow, improving customer service to passengers on our most popular trains is a top priority."

To support the re-branding of the Northeast Regional, Amtrak has launched an advertising campaign in states along the Northeast Corridor from Virginia to Massachusetts. The goal of the campaign, scheduled to run July 13th through September 7th, is to inspire customers who may not be regular Northeast Corridor passengers to try the new Northeast Regional service themselves.

The integrated media plan for the new Northeast Regional re-launch includes newspapers and business journals, radio ads, outdoor gas station and bus placements, and online display ads and search. Messaging focuses on the key elements that draw customers to the convenience and comfort of rail travel - mostly notably, freedom from traffic congestion, city to city-center trip time, and more recently, higher gas prices.

Coach fares on Amtrak's Northeast Regional service start as low as $62 for travel between Boston and New York, $72 between New York and Washington, and $29 between Washington and Richmond. Additional charges to upgrade to Business class range from $12 to $45 depending upon travel time and city pairs.

Rediscover the Coast Starlight

Amtrak unveils a new look on the Coast Starlight just in time for the busy summer travel season. This legendary train (operating daily between Los Angeles and Seattle) features refurbished Parlour Cars, new Arcade rooms and enhanced amenities.

Missouri Provides $5 Million For Improved Service

Reliability of Kansas City to St. Louis trains operated by Amtrak for the Missouri Department of Transportation can improve, thanks to $5 million provided by the Missouri state legislature and approved by Gov. Matt Blunt to increase track capacity on the route.

Thames River Bridge Rail Service Set for June 24

Amtrak has scheduled limited alternate train and bus service during the rescheduled replacement of the moveable span of Amtrak's Thames River Bridge in New London, Conn., Tuesday, June 24 through Friday, June 27.

Extended contract with Amtrak

Amtrak, the United StatesThis extension is awarded after only 11 months of operation of the original 5 year contract, which shows the confidence of the customer within Alstom.

Sale of Central Station Complex in Montreal

CN announced today they have reached an agreement under which Homburg Invest will purchase the Central Station Complex (CSC) in Montreal and CN will leaseback its corporate headquarters building and Central Station railway passenger facilities.

Educate Farm Workers about Dangers near Railroad

The Federal Railroad Administration (FRA) today announced a targeted outreach initiative in California designed to raise awareness among seasonal and migrant farm workers about potential hazards on and around railroad lines that cross through farms and agricultural communitie.

More Amtrak Cascades Service Additions

Additional Amtrak railcars – coming from as far away as the East Coast – are scheduled to arrive in the Pacific Northwest this week as a substitute for Talgo railcars that are sidelined because of a maintenance issue.

Vermonter Service to be Affected by Track Work

Beginning Friday, August 17, 2007, through Tuesday, August 21, 2007, passengers utilizing the Vermonter will be bussed between Springfield, Mass. and St. Albans, Vt. as a result of track work being performed by New England Central Railroad.

CN plans sale of Central Station in Montreal

CN announced today plans to sell its Central Station Complex (CSC) in Montreal, and to lease back its corporate headquarters building and the railway passenger facilities of the station, two key components of the CSC.

Track Improvements Under Way in Missouri

Union Pacific Railroad is spending $27 million this year on track improvements between St. Louis and Jefferson City, Mo.

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